American Eagle Outfitters Inc. (NYSE:AEO) is attempting a high-wire act ahead of its third-quarter earnings: balancing a star-studded marketing pivot with significant macroeconomic headwinds. Investors will be watching closely to see if this can generate enough top-line momentum to hit the targeted $1.32 billion in revenue while offsetting an expected $20 million in tariff-related costs.

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From Viral Trends To ‘Live, Laugh, Low Rise’

After actress Sydney Sweeney successfully captured Gen Z's attention during the back-to-school season, the retailer is now banking on domestic icon Martha Stewart to target the rest of the market.

The retailer's marketing strategy has evolved from a singular focus on youth culture to a broader, multi-generational approach. Management credited the "Sydney Sweeney Has Great Jeans" campaign with driving “record-breaking” new customer acquisition and a mid-single-digit ...