Back to News
Dec 4, 2025 12:00 PM

Jack Daniel's Maker Brown-Forman Struggles Through Tough Spirits Market

Brown-Forman Inc (NYSE:BF) stock fell Thursday after the spirits maker posted softer quarterly earnings and a decline in sales.

The Louisville-based company manufactures a wide lineup of internationally known brands, including Jack Daniel’s, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord.

Even as profits and revenue slipped, the company said trends were broadly in line with expectations, and it reaffirmed its full-year outlook.

Also Read: Build-A-Bear CFO Warns Tariff Pain Will Linger Into 2026

The company reported second-quarter earnings per share of 47 cents, missing the analyst consensus estimate of 48 cents.

Quarterly sales totaled $1.036 billion, down 5% year over year.

Metrics

Lawson Whiting, Brown-Forman’s President and Chief Executive Officer, shared, “Our second quarter results reflect ...