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Dec 11, 2025 12:00 PM

Vera Bradley's Margins Took A Bigger Hit Than Its Iconic Totes

Vera Bradley, Inc. (NASDAQ:VRA) stock fell Thursday after the retailer’s turnaround momentum was eclipsed by a steep margin collapse and deeper operating losses, signaling that its refreshed lineup and relaunch of iconic bags have yet to reignite demand across key channels.

The company posted an adjusted third-quarter loss of 30 cents per share, wider than the Street’s expected 11-cent loss.

Quarterly sales of $62.253 million beat the Street view of $61.686 million.

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“Our third quarter results demonstrate progress in our comprehensive transformation strategy, which we have now branded as Project Sunshine, ...