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Jan 14, 2026 12:00 PM

Coke Hits Reset, Henrique Braun To Take Over As CEO

The Coca-Cola Company (NYSE:KO) stock was trading lower on Wednesday as it announced wide-ranging leadership changes.

The beverage giant introduced a refreshed executive structure aimed at strengthening consumer focus and speeding up technology adoption.

Henrique Braun will become CEO on March 31, 2026, replacing James Quincey. Quincey will continue as Executive Chairman of the Board.

New Digital Role

Coca-Cola created a Chief Digital Officer role to bring digital, data and operational excellence under one leader.

Sedef Salingan Sahin, currently president of the Eurasia and Middle East operating unit, will take the new role and report to Braun.

She will ...