OpenAI Friday said it is set to test advertisements in its ChatGPT free and Go tiers, according to a recent announcement by the company, marking a shift in its approach to monetizing AI services.

In the official announcement, OpenAI stated that the ads would be clearly labeled, separate from ChatGPT's responses, and would not influence the AI's outputs. The company also emphasized that user conversations will remain private from advertisers, and higher-tier subscriptions such as Plus, Pro, Business and Enterprise will remain ad-free.

Altman Outlines Advertising Principles

CEO Sam Altman, in a post on X, outlined the principles that will guide the company's approach to advertising.

The executive of the California-based AI research and deployment company wrote on X, “We will not accept money to influence the answer ChatGPT gives you, and we keep your conversations private from advertisers.”