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Feb 4, 2026 4:00 PM

What's Happening With The Jump In Apple Stock?

Apple Inc (NASDAQ:AAPL) shares are moving higher on Wednesday, extending last week's post‑earnings rally and showing an especially strong move in today's session.

Apple shares are trending higher. What’s driving AAPL shares up?

The stock's strength stands out, especially with the S&P 500 and Nasdaq both under pressure today, with the broader Technology sector is down 2.41% today

Why Is Apple Rising Even As The Broader Market Declines?

Apple's market share jumped to 69% in the fourth-quarter, up from 65% a year ago, powered by strong demand for the iPhone 16e and the newer iPhone 17 lineup. AT&T Inc (NYSE:T) also played a major role, reporting that 89% of its device sales were Apple products, which is the highest share the carrier has ever recorded.

Counterpoint analysts noted that ...