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Feb 5, 2026 12:01 PM

Genius Sports To Buy Legend In Up To $1.2 Billion Deal

Genius Sports Limited (NYSE:GENI) on Thursday announced an agreement to acquire Legend in a transaction valued at up to $1.2 billion.

The deal includes $900 million payable at closing, $800 million in cash and $100 million in stock, along with a potential earnout of up to $300 million tied to profitability and cash flow targets.

The deal is expected to be funded with an $850 million Term Loan B, leaving the revolving credit facility undrawn.

The acquisition is slated to close in the second quarter of 2026, subject to customary conditions.

Legend Business & Synergies

Legend is a digital sports and gaming media network that monetizes sports audiences via its large-scale media network and advanced marketing technology, while distributing content through major outlets like Sports Illustrated and Yahoo Sports.

In 2025, Legend attracted 320 million annual visits from 118 million unique users, with over two-thirds returning regularly.

The acquisition is expected to integrate this highly engaged sports and ...

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