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Feb 10, 2026 12:50 PM

Harley-Davidson Reports Weak Q4 On Lower Shipment, Widened Losses

Harley-Davidson, Inc. (NYSE:HOG) shares are trading lower premarket on Tuesday after it reported mixed fourth-quarter fiscal year 2025 results.

Earnings Snapshot

The company reported:

28% year-on-year (Y/Y) quarterly sales decline to $496 million, beating the analyst consensus estimate of $483.2 million.

Harley-Davidson’s loss per share of $2.44 missed the analyst consensus loss estimate of $1.06.

The company reported an operating loss of $361 million, compared with a loss of $193 million a year ago.

Harley-Davidson generated roughly $569 million in cash from operating activities in the year. As of year-end, it held $3.1 billion in cash and equivalents.

Segment Results

Global motorcycle retail sales down 1% year over year, with North America seeing a 5% year-over-year gain, led by touring models. Also, Latin America grew 10%, supported by Brazil and Mexico.

However, EMEA ...