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Feb 19, 2026 4:00 PM

Booking Holdings Stock Hits 52-Week Low - Here's Why

Booking Holdings Inc. (NASDAQ:BKNG) stock fell Thursday after multiple analyst firms lowered their respective price forecasts on the stock.

Several brokerages, including Piper Sandler and Cantor Fitzgerald, lowered their price forecasts due to concerns that artificial intelligence developments could disrupt the traditional online travel agency model and impact long-term growth.

Earnings Snapshot

The company posted quarterly earnings of $48.80 per share, which beat the analyst consensus estimate of $48.27 per share. The company reported quarterly sales of $6.349 billion, which beat the analyst consensus estimate of $6.130 billion.

Booking Holdings said it sees first-quarter sales of $5.429 billion-$5.524 billion, versus market estimates of $5.359 billion.

Here are the key analyst insights:

RBC Capital analyst Brad Erickson reiterated an Outperform rating and maintained a price forecast of $6100.

DA Davidson analyst Tom White maintained a Buy rating and lowered the price forecast from $6,600 to $6,000.

Benchmark analyst Daniel Kurnos reiterated a Buy rating and lowered the price forecast from $6400 to $5600.

Oppenheimer analyst Jed Kelly ...

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