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Feb 19, 2026 12:50 PM

Highly Shorted Wayfair Sinks As Active Customer Decline Raises Red Flags

Wayfair Inc. (NYSE:W) shares fell Thursday after the company reported its fiscal fourth-quarter 2025 results, as investors reacted to a decline in a key growth indicator, active customers.

Quarterly Metrics

The company reported fourth-quarter adjusted earnings per share of 85 cents, beating the analyst consensus estimate of 66 cents. Quarterly sales of $3.337 billion (+6.9% year over year) outpaced the Street view of $3.301 billion.

Active customers totaled 21.3 million as of December 31, 2025, a decrease of 0.5% year over year.

Total net revenue, excluding the impact of exit from the German market, grew 7.8% year over year.

U.S. net revenue totaled $2.9 billion, rising 7.4% year over year. International ...