OpenAI reportedly plans to soon launch its AI video generator, Sora, within ChatGPT, competing with text-to-video tools from Meta Platforms (NASDAQ:META) and Google (NASDAQ:GOOG) (NASDAQ:GOOGL).

While text-based AI is already widely used, video- and image-generating models represent the next frontier for technological disruption, according to The Information.

According to the publication, the AI company will keep the Sora app running as a standalone platform. Sources told The Information that OpenAI's strategy shift could boost chatbot usage and costs, following the Sora mobile app release five months ago.

OpenAI did not immediately respond to Benzinga‘s request for comments.

Sora AI Expands ...