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Mar 13, 2026 4:00 PM

Ulta Beauty Announces Strong Q4, Disappointing Outlook As It Repositions For Sustainable Growth

Ulta Beauty Inc (NASDAQ:ULTA) shares are tanking on Friday, despite the company reporting upbeat fourth-quarter results.

• Ulta Beauty stock is taking a hit today. Why are ULTA shares down?

Here are the key analyst insights:

TD Cowen analyst Oliver Chen maintained a Buy rating, while slashing the price target from $775 to $750.

Telsey Advisory Group analyst Dana Telsey reiterated an Outperform rating and price target of $715.

Guggenheim Securities analyst Steven Forbes reaffirmed a Neutral rating on the stock.

Check out other analyst stock ratings.

TD Cowen: Ulta Beauty reported comps of 5.8%, beating Street expectations of 4.3%, Chen said in a note. Earnings came in at $8.01 per share, higher than the midpoint of the company's guidance of $7.75 per share, he added.

The stock came under pressure as solid quarterly results were ...