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Mar 19, 2026 12:30 PM

What's Going On With Salesforce Stock On Thursday?

Salesforce, Inc. (NYSE:CRM) shares are trading slightly higher on Thursday as buyers selectively rotate into large-cap software names even while risk appetite is softer across equities.

The Nasdaq is down 0.71% while the S&P 500 has shed 0.58%, and Technology is also lower by 0.27%, putting Salesforce's green tape in "bucking the tape" territory.

With the broader market leaning risk-off (only 2 of 11 sectors advancing and an advance/decline ratio near 0.2), traders are treating Salesforce as a relative-strength hold inside a weak session for growth stocks.

Energy is leading with a 1.84% gain while most cyclical groups are sliding, which often pushes some flows toward mega-cap, cash-generative software.

Shareholders Appreciation & Boosting Financials

This week, the company initiated a $25 billion accelerated share repurchase (ASR) program, which marks the largest ASR transaction in corporate history.

The buyback underscores a pivot toward returning capital amid shifting market dynamics. Robin Washington, President and Chief Operating and Financial Officer, noted the move reflects "increased conviction in the durability of our growth.

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