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Mar 24, 2026 4:00 PM

Roku's Howdy Service Now Available On Prime Video

Roku (NASDAQ:ROKU) shares are down on Tuesday. The company disclosed the launch of its Howdy streaming service on Prime Video, expanding its reach beyond its own platform.

This move comes amid a mixed market day, with the Nasdaq slipping 0.21%, adding pressure to Roku’s stock performance.

• Roku stock is facing resistance. Why is ROKU stock retreating?

Adds $2.99 Howdy to Prime Video

The Howdy service will be available for $2.99 per month, featuring a library of popular films and shows, including titles such as “A Haunting in Venice” and “Sleepless in Seattle.”

This marks the first time Howdy will be accessible outside of Roku’s platform, aiming to attract a broader audience.

In addition, Roku’s strategy focuses on enhancing its subscription offerings, with Howdy joining a competitive landscape that includes more than 100 subscription options available on Prime Video.

The expansion is expected to leverage Roku’s existing user base, which reaches over 125 million households in the U.S.

Apple TV Hits Roku Premium Subscriptions

This month, the company announced the addition of Apple Inc.'s

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