AUSTIN, Texas, March 25, 2026 (GLOBE NEWSWIRE) -- Keynes, the leading performance advertising platform for CTV, announced today a $40 million minority investment from Volition Capital, a Boston-based growth equity firm focused on high-growth, founder-led technology companies.

As streaming continues to replace traditional television, advertisers are shifting billions of dollars toward Connected TV. Yet the fragmentation of streaming platforms and limited transparency around performance measurement have made it difficult for brands to run CTV as a true performance marketing channel. Keynes has emerged as a trusted partner helping advertisers navigate this complexity and unlock measurable growth through CTV.

The investment will ensure consistency in leadership and corporate strategy as Keynes expands through technology innovation, enhanced data and measurement capabilities, and strategic hiring to meet growing advertiser demand for measurable, performance-driven CTV solutions.

Founded in 2018, Keynes has established itself ...