Netflix Inc. (NASDAQ:NFLX) shares moved higher Thursday as investors positioned ahead of the company's April 16 earnings report.

Attention is centered on Netflix's monetization drivers, including ad growth and discovery-led engagement.

Citizens initiated coverage with a Market Perform rating, noting that roughly half of users open the platform without a specific title in mind—an advantage Netflix is working to monetize through its recommendation engine and revamped homepage.

Technical Analysis

At $97.25, Netflix is trading 3.3% above its 20-day simple moving average (SMA), the stock's average price over the last 20 sessions, suggesting short-term trend control remains with buyers. It's also 4.5% above its 100-day SMA, indicating the intermediate trend is leaning constructive despite recent volatility.

The moving average convergence divergence (MACD), a trend/momentum measure, is bearish, with the MACD line at 1.3952 below the signal line at 1.6003, suggesting upside momentum has cooled even as ...