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Apr 6, 2026 8:00 AM

United Bets Big On Flexible Pricing With New Premium Fare Options

United Airlines Holdings, Inc. (NASDAQ:UAL) shares are up during Monday’s premarket session.

On Friday, the company introduced tiered fare categories to enhance customer options.

Launches Tiered Premium Cabin Fares

United Airlines disclosed a new tiered fare structure that will offer three options in premium cabins for long-haul international, transcontinental U.S., and select Hawaii flights.

The new categories, which include base, standard, and flexible options, are designed to give customers more choice and clarity in their purchasing decisions.

For premium long-haul and select transcontinental and Hawaii routes, the base fare offers the lowest price, the standard tier adds benefits like free seat selection, extra baggage, and change flexibility, while the flexible option is fully refundable and includes all standard perks.

Premium Experience Expands Across Cabins

Last month, the company stated that it will take delivery of more than 250 new aircraft by April 2028, marking the largest two-year fleet expansion by any airline.

The company also disclosed the extension of widebody-style amenities to narrowbody aircraft. United said the investments are designed to attract high-value customers and ...

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