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Apr 21, 2026 12:01 PM

US Consumers Defied $4 Pump Shock: Retail Sales Notched Biggest Jump Since January 2023

Something doesn’t add up about the American consumer right now. University of Michigan sentiment sat at 53.3 in March, the weakest reading on record. Pump prices rose from $3 to above $4 in the space of three weeks. The Strait of Hormuz closure was knocking roughly 7.5 million barrels a day out of the global oil supply. Consumer expectations were cratering across income brackets.

Then the register rang.

Advance retail sales rose 1.7% to $752.1 billion in March, the U.S. Census Bureau reported Tuesday, blowing past economist expectations of 1.4%. That is the largest monthly gain since January 2023. February was revised up from 0.6% to 0.7%.

The obvious suspect: gasoline stations. Receipts there surged 15.5% on the month, a near-record swing driven almost entirely by pump prices, not volume.

That single line item accounted for roughly two-thirds of the headline beat.

But strip gasoline out, and the story doesn’t collapse.

Retail sales excluding gasoline stations still rose 0.6%, the largest non-gas print since January 2023.

The control group, which excludes autos, gasoline, building materials and ...