Back to News
Apr 22, 2026 4:30 AM

BlueFocus Reports 2025 Results as AI-Driven Revenue Reaches USD 546.05 Million and Token Usage Surpasses One Trillion

BEIJING, April 22, 2026 /PRNewswire/ -- BlueFocus today released its 2025 annual report, reporting revenue of USD 10.07 billion, net profit of USD 32.984 million, net profit attributable to shareholders excluding non-recurring items of USD 39.873 million, and net cash generated from operating activities of USD 92.645 million. The company also reported AI-driven revenue of USD 546.05 million for the year, while total token usage surpassed one trillion.

The results point to two developments at once: a return to stronger operating momentum and deeper AI integration into the company's workflows. According to the annual report, AI-driven revenue rose 210.42% year over year and accounted for 5.42% of total revenue in 2025. At the same time, global outbound media buying remained the company's largest business segment, generating USD 8.282 billion and accounting for 82.25% of total revenue.

In a separate letter to investors released alongside the annual report, BlueFocus CEO Fei Pan described token usage as a practical internal indicator of whether AI has moved beyond experimentation and into operating workflows. "Token has become the new fuel and new infrastructure of intelligence," Pan wrote. "Behind these massive token numbers is the fact that AI has truly entered every capillary of BlueFocus's business, from social media insights, creator analysis, and advertising risk control, to winning-creative extraction, intelligent budget adjustment, and video ...