Streaming giant Netflix Inc. (NASDAQ:NFLX) is exploring a discounted acquisition of a historic Los Angeles studio lot as it shifts toward owning production infrastructure amid a changing market.

Netflix Eyes Discounted Studio Acquisition

Netflix has entered talks to buy Radford Studio Center after lenders led by Goldman Sachs Group, Inc. (NYSE:GS) repossessed the property.

Sources told Bloomberg on Tuesday that the final price is still under discussion, but could come in at less than one-third of its $1.85 billion 2021 valuation.

The deal has not yet closed.

Netflix held $12.26 billion in cash and equivalents as of March 31, 2026.

Market Downturn Creates Buying Opportunity

The potential purchase follows a sharp decline in Los Angeles studio real estate values, driven by higher interest rates and reduced production after the 2023 writers' and actors' strikes.

Hackman Capital Partners, ...