RICHMOND, Va. and LONDON, April 23, 2026 (GLOBE NEWSWIRE) -- Youtility, a pioneer in behavioral AI for consumer engagement focused on why consumers make decisions, today announced the second close of its seed round, bringing total funding to $4.2M. The round was supported by a consortium of strategic investors, including Silver Falcon Capital, Fyllo and National Media, along with other industry investors and family offices.

The funding will accelerate development and deployment of Youtility's proprietary behavioral decision science platform, which analyzes real-time behavioral signals to identify the emotional drivers and blockers behind consumer choices and dynamically adapt engagement in the moment.

Youtility's advanced behavioral AI reveals ‘Think-a-Likes' not just demographic ‘Look-a-Likes' and recommends the next best action across marketing, sales, and customer engagement channels. Delivered via APIs, the platform enables clients to move beyond static segmentation and instead respond to customers as individuals, with messaging and offers that adjust in real time.

"Companies today rely heavily on demographic assumptions, but simply knowing who those customers are doesn't explain why they make the choices they do," said Tyler Randolph Boyd, CEO of Youtility. "Decision science ...