GameStop Corp. (NYSE:GME) is putting physical shelf space behind a thesis the rest of retail has largely abandoned: that there’s still money in the analog past. 

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The company is rolling out dedicated retro sections in every U.S. store by early May, targeting a global retro console market projected to grow from roughly $3 billion in 2025 to $8 billion by 2033.

In exclusive commentary to Benzinga, GameStop detailed how inventory gets sourced, how margins compare to new releases, and why a brick-and-mortar retro aisle can compete with Amazon (NASDAQ:AMZN), eBay (NASDAQ:EBAY) and specialty online sellers.

Curation, Not Just Trade-Ins

Asked whether stores would simply stock whatever walked through the door, GameStop pushed back on the idea that the section is a passive byproduct of trade-in volume.

“It’s both,” the company said. “Trade-ins naturally shape inventory, but there’s curation behind what ...