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May 4, 2026 8:01 PM

Tesla Brand Recovery? New Survey Shows EV Giant Top Rating For US Loyalty – Palihapitiya Says 'Once You Drive A Tesla…'

Declining brand loyalty for Tesla Inc (NASDAQ:TSLA) has been a well-publicized topic in recent years with the company's CEO Elon Musk getting more involved in politics. Brand loyalty could be coming back for Tesla, according to a new survey, something not surprising for Chamath Palihapitiya.

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Tesla Tops US Loyalty Rates in February

A social media post caught the attention of Musk and Palihapitiya, and Tesla investors may want to take note as well.

The post shares the U.S. loyalty rates from S&P Global Mobility for the month of February by auto brand, with the prior year's rate included.

Here are the top 10 ratings for the month of February and their prior year rating:

Tesla: 61.1% (54.7%)

Subaru: 60.5% (56.7%)

Toyota: 59.9% (56.6%)

Ferrari: 59.7% (51.0%)

Honda: 58.2% (55.6%)

Lucid: 57.9% (14.2%)

Ford: 57.8% (59%)

Chevrolet: 56.7% (59.2%)

Nissan: 55.7% (49.9%)

Mercedes-Benz: 54.7% (55.8%)

Tesla's loyalty rating for the U.S went up by a significant margin from the prior year, and ...