Shares of ServiceNow, Inc. (NYSE:NOW) are trading higher on Thursday. Several analysts revised their price forecast on the stock following the company’s strong growth outlook for 2030.

AI Growth Strategy Gains Momentum

This week, the company outlined a path to more than $30 billion in annual subscription revenue by 2030. This implies a growth from an estimated $15.7 billion in 2026, implying roughly 20% annual growth, reported Business Insider.

During a meeting with analysts, President and CFO Gina Mastantuono added that there is potential upside beyond $32 billion.

The company also pushed back on concerns that AI could pressure margins, saying it expects to maintain gross margins above 80% even as AI adoption increases.

ServiceNow forecasted a 100-basis-point expansion in operating and free cash flow margins in 2027 and reiterated its goal of achieving a “Rule of 60+” by 2030, combining revenue growth and free cash flow margins.

AI monetization remains central to the strategy. The company said its Now Assist product surpassed $600 million in annual contract value in 2025 and exceeded $750 million in the first quarter of 2026.

Mastantuono said the figure is expected ...