Enhanced Group Inc. (NYSE:ENHA) began trading on the New York Stock Exchange Friday, bringing its controversial blend of sports, science, health and entertainment to the public markets just weeks before the company's first Enhanced Games event in Las Vegas.

ENHA stock climbed in its trading debut. See the chart and price action here. 

ENHA Joins the NYSE

Enhanced executives told Benzinga in an exclusive interview from the floor of the NYSE that the company is more than a sports league. 

They described Enhanced as a consumer health and performance company built around medically supervised enhancement, athlete-driven proof points and a broader cultural shift toward longevity and proactive health care.

"As soon as you enter [the public markets], everybody's looking at you from a stock perspective and everything that you do is then going to be scrutinized to some level or the other," Enhanced CEO Max Martin told Benzinga.

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