RIYADH, Saudi Arabia, May 10, 2026 /PRNewswire/ -- MBC GROUP ("MBC" or the "Company" or the "Group") (Tadawul: 4072), the leading media and entertainment conglomerate in the Middle East and North Africa ("MENA") region, today announced its financial results for the three-month period ended 31 March 2026 ("1Q 2026"). The Group reported revenues of SAR 1.6 billion, compared to SAR 2.0 billion in 1Q 2025, primarily reflecting the timing of project-based revenues and a more cautious advertising environment amid ongoing regional geopolitical developments. Net profit reached SAR 222.3 million, down 15.6% year-on-year, while net profit margin expanded to 14.1%, supported by disciplined cost management and a more than threefold increase in MBC SHAHID's net profit.

Overall, the Group's performance demonstrated resilience during the quarter, supported by strong Ramadan-driven content demand, continued subscriber revenue growth in MBC SHAHID, and the strength of its diversified revenue model, which helped offset softer advertising conditions and project timing effects.

Mike Sneesby, Chief Executive Officer of MBC GROUP, commented: "During the first quarter of 2026, our performance reflected the resilience of MBC's diversified operating model amid a more volatile external environment. While revenues were impacted by softer advertising demand and the absence of SSC-related activities that contributed in the same period last year, we still delivered a strong performance, supported by the commitment of our people. Profitability remained healthy, underpinned by disciplined cost management, strong Ramadan performance, and continued growth in MBC SHAHID, where net profit increased significantly ...