On Monday, Apollo Global Management, Inc. (NYSE:APO) said Apollo-managed funds agreed to acquire Emerald Holding, Inc. (NYSE:EEX) and privately held Questex, LLC in separate all-cash deals aimed at creating a major North American B2B events and media platform.

Announces Emerald, Questex Acquisition Deals

The combined business would operate about 160 events across multiple industries, bringing together Emerald Holding's trade show portfolio and Questex's digital engagement platform. Apollo said the merger is designed to strengthen year-round customer engagement and support long-term organic growth in the fragmented B2B events market.

Shahid Bosan, managing director at Apollo, said the rise of AI and digital tools is increasing demand for trusted in-person industry events.

Under the agreement, Emerald Holding shareholders will receive $5.03 per share in cash, representing a 42.1% premium to the company's unaffected share price and implying an enterprise value of about $1.5 billion. Emerald Holding's board unanimously approved the transaction.

As of March 31, 2026, Apollo Global Management reported $3.56 billion in cash and cash ...