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May 12, 2026 8:40 AM

Amazon Takes On Walmart And Target With Aggressive 30-Minute Delivery Service: Which US Cities Qualify?

Amazon.com Inc. (NASDAQ:AMZN) said that it is expanding its "Amazon Now" service, offering delivery of groceries, household essentials and other items in 30 minutes or less across dozens of U.S. cities.

In a company blog post, the e-commerce retailer said Amazon Now is currently widely available in Atlanta, Dallas-Fort Worth, Philadelphia and Seattle, with expansion underway in Austin, Houston, Minneapolis, Orlando, Phoenix, Denver and Oklahoma City.

Prime members pay a $3.99 delivery fee per order, while non-Prime customers pay $13.99. Orders below $15 carry additional fees.

Amazon said the service uses smaller fulfillment locations positioned closer to customers instead of relying only on larger warehouses.

"Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less," said Udit Madan, senior vice president of Amazon Worldwide Operations.

The company added that customers can order groceries, electronics, personal care products and household essentials through the service, which operates 24 hours a day in most markets.

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