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May 12, 2026 12:01 PM

Apple Crushed These Rivals In 2007 With The iPhone — Now Nvidia Is Helping Them Win Again

Two companies the iPhone era left for dead are running circles around the company that buried them.

Nokia Corp. (NYSE:NOK) is up roughly 105% year-to-date. BlackBerry Ltd. (NYSE:BB) is up about 58%. Apple Inc. (NASDAQ:AAPL), the company whose 2007 product launch effectively ended both of their consumer franchises, has gained just 8% over the same stretch.

The catalyst is the same name on both deal sheets. Nvidia Corp. (NASDAQ:NVDA).

From Brick Phones to Backbone Infrastructure

For context on how unusual this is, pull up a long-term chart. Nokia’s stock peaked above $60 in 2000 and spent the next 25 years drifting between $3 and $8. BlackBerry topped $140 in 2008 and traded under $10 for most of the last decade.

Both were classic examples of disruption: smartphone leaders that missed the touchscreen pivot and watched Apple absorb their addressable market.

The two companies survived by quietly reinventing themselves as software and infrastructure businesses. Nokia became a network equipment vendor competing with Ericsson and Huawei.

BlackBerry shed handsets entirely and built itself around QNX, a real-time operating system that, per the company’s own most recent disclosures, is now embedded in more than 275 million vehicles worldwide.

For years that was a slow story. In 2026 it stopped being slow.

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