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May 18, 2026 8:10 AM

Publicis Makes AI Data Play With LiveRamp Acquisition

LiveRamp Holdings, Inc. (NYSE:RAMP) shares surged in Monday premarket trading after the company announced a $2.5 billion all-cash acquisition agreement with Publicis Groupe SA (OTC:PUBGY) alongside stronger fourth-quarter fiscal 2026 results.

Publicis To Acquire LiveRamp In $2.5 Billion Deal

Publicis Groupe agreed to acquire LiveRamp for $38.50 per share in cash, representing a 29.8% premium to LiveRamp's May 15 closing price.

The acquisition combines LiveRamp's data collaboration platform with Epsilon's identity technology and Marcel's artificial intelligence capabilities to help clients securely connect data, generate proprietary insights and build AI agents.

Publicis said the deal is expected to expand its addressable market and accelerate long-term growth, while LiveRamp will continue operating as a neutral and interoperable platform.

Following the acquisition, LiveRamp will continue to be led by Chief Executive Officer Scott Howe, who will report directly to Publicis Groupe CEO Arthur Sadoun. The transaction is expected to close by the end of calendar 2026.

Under the terms of the agreement, Publicis Groupe will acquire LiveRamp for a total enterprise value of $2.167 billion in an all-cash transaction, based on ...

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