Lululemon Athletica Inc. (NASDAQ:LULU) shares are relatively flat during Friday’s premarket session, while the company prepares to open its first stores in Greece.

This expansion marks Lululemon’s third market entry of the year, following openings in Poland and Hungary, and reflects the brand’s ongoing commitment to growth in Europe, as detailed in a recent announcement about the new locations in Greece.

The opening of Lululemon’s first store in Greece is set for tomorrow, May 23, in Kolonaki, central Athens, with a second location planned at the Golden Hall shopping mall on June 12.

This strategic move aims to introduce Lululemon’s innovative athletic and lifestyle products to new customers while fostering community engagement through local events and collaborations.

Through its franchise partnership model, Lululemon plans to enter a record six new markets over a 12-month period in 2026, including India, Austria and Romania, as the company expands its community-led approach and product offerings to more customers globally.

Lululemon Athletica Technical Analysis

Over the past 12 months, Lululemon has seen a significant ...