1. Salon Operation Business
In 2026Q1, our salon business recorded an Average Revenue Per Customer of 7,822 JPY (+7.7% YoY), exceeding the Japanese industry average of 4,806 JPY by approximately 3,016 JPY.(*1) This performance reflects the strength of our service offering, supported by our training infrastructure and an educational curriculum refined over 25 years.
Over 120 diverse training courses(Technical skills, Hospitality, Knowledge, Management)Continuous training system even after therapist debut
Strategy Update: Hybrid Staffing Model
In addition, to support sustainable growth in our store operations and further enhance service quality, we have been strategically upgrading the working styles of our store staff (therapists) since 2025. In addition to traditional employment models centered on hourly wages and fixed salaries, we have been promoting the adoption and expansion of a professional contractor (independent contractor) model.
Key Performance Indicators (KPIs)
Metric
2025Q1
2025Q2
2025Q3
2025Q4
2026Q1
YoY Change
Number of Salons (*2)
308
304
299
292
287
-21 Salons
Total Customers (*3)
223k
234k
232k
208k
192k
-13.9%
Revenue Per Customer (*4)
7,263
7,259
7,560
7,830
7,822
+7.7%
Repeat Ratio (*5)
77.1%
77.1%
76.8%
78.3%
78.0%
+0.9pt
Operating Ratio (*6)