All four business sectors, Mobility, Consumer Goods, Energy and Building Technology, and Industrial Technology– posted growth in North America.
Bosch now operates 20 sites with manufacturing operations across the U.S.
Company plays to its innovative strengths with new product debuts across the North American portfolio in 2025 and 2026.
Globally, Bosch is planning for growth of 2, 5 percent and an EBIT margin from operations of 4, 6 percent for 2026.
As it continues to invest for growth in the North American region, Bosch announced its final 2025 results, achieving $18.8 billion USD (16.6 billion euros) in sales. This represents a slight year-on-year increase of approximately four percent. Despite global economic challenges, the North American market once again posted growth and continues to be a focus market for growth at Bosch, particularly in the United States. Bosch has a long-standing commitment to the U.S. and is celebrating its 120th anniversary in the country in 2026.
"Our 2025 performance demonstrates the dedication of our team in the region and the economic resilience of our market," said Paul Thomas, president and CEO of Bosch in North America and president of Bosch Mobility Americas. "We continue to aim for the North American region to represent 20 percent of the global turnover of Bosch as part of our global 2030 strategy."
Bosch ended the 2025 year with around 41,000 associates in North America across all its operations.
Broad manufacturing footprint across U.S. supporting operationsA major part of the commitment to the U.S. is in manufacturing, where Bosch manages 20 sites with manufacturing operations supporting all four of its business sectors: Mobility, Consumer Goods, Energy and Building Technology, and Industrial Technology. U.S. manufacturing for Bosch expanded in 2025 as the company closed a major acquisition. Bosch currently maintains manufacturing locations in Arkansas, California, Florida, Illinois, Indiana, Kansas, Kentucky, North Carolina, Michigan, Minnesota, Oklahoma, Pennsylvania, South Carolina and Tennessee. In 2025, several key manufacturing milestones occurred:
Bosch Mobility launched production on a new, high-tech line in its Charleston, South Carolina, facility to produce the 10th generation of electronic stability control, known as ESP®.
Bosch Power Tools opened the $130 million USD expansion of its facility in Lincolnton, North Carolina, for the manufacturing of power tool accessories.
Prominent manufacturing locations in Norman, Oklahoma, and Wichita, Kansas, were added as Bosch Home Comfort closed a major acquisition.
Construction continued for the planned $1.9 billion USD transformation of the Bosch site in Roseville, California, into a facility that produces and tests silicon carbide (SiC) semiconductors with state-of-the-art processes and equipment.
AI, software and powertrain options fuel Mobility business sectorThe Mobility business sector achieved $11.4 billion USD in sales in North America in 2025 as demonstrated nominal growth ($10.8 billion USD in 2024) despite market headwinds. The company continues to develop software and artificial intelligence-enabled solutions for customers tied to the needs of the local market, particularly in the United States.
In December 2025, Bosch Mobility introduced two new features showcasing AI as an enabler. The AI extension platform extends the capabilities of existing cockpit systems, bringing advanced AI functions into the vehicle. This allows OEMs to quickly and easily retrofit existing hardware or system architecture without costly redesign.
"The AI extension platform helps to provide the features that consumers are looking for while also keeping an eye on vehicle affordability since it doesn't require significant shifts at the system level and in the vehicle architecture," Thomas said.At CES® 2026, the company debuted an AI cockpit that helps to transform the vehicle from a simple means of transport into an intelligent, self-learning partner that understands the driver's routines, preference and context. Features include an AI voice assistant that anticipates needs, comprehensive scene understanding of the vehicle interior, precise navigation and extensive entertainment options.
Bosch Mobility also debuted its software-driven comfort stop feature that uses intelligent software to gently manage the last portion before a vehicle comes to a complete standstill, helping to deliver braking that feels more like a chauffeured ride than a jerky commute. Comfort stop can provide up to a 70 to 90 percent reduction in end-of-stop jerk compared to conventional braking[i]. The comfort stop feature is built on the Bosch Vehicle Motion Management software stack, a next-generation platform that bridges physical components with intelligent motion control systems. This architecture enables automakers to add features such as smoother braking or more responsive steering through software, including over-the-air updates.
The company continues to see growth in solutions to support hybrid vehicles, where the rich history and system-level expertise of Bosch in powertrain is highly applicable. Bosch Mobility integrates and modularizes a variety of components backed by development teams for both ...
